Radar is a small marketing studio in Pensacola, Florida. We work with regional brands, family-owned operators, and B2B companies on the parts of marketing that turn into revenue — demand research, paid media, and the conversion design that connects the two.
We started Radar in 2020 after spending most of the prior decade inside larger agencies on the Gulf Coast — first running paid media, then research, then quietly noticing that the part of the work that actually moved revenue was the part nobody wanted to bill for. So we built a studio around that part.
We take on between eight and twelve clients at a time. We do not pitch by deck. We do not have account managers. We do not write strategy documents that don't get used. We write the research memos, we run the campaigns, we measure what the campaigns did, and we tell you what we'd do next.
Most of the brands we work with are in the $2M to $30M annual revenue range, with a real product, a real customer base, and the kind of pragmatic owner who would rather see a one-page Friday memo than a quarterly deck.
If that's how your business reads, we are likely a good fit. If you are looking for an agency that will help you "rebrand" a quarterly all-hands, we are an unusually poor one.
We have opinions about everything else, but these are the disciplines that get most of our hours each month — and that produce most of the outcomes our clients hire us for.
Two weeks of interviews with your team, your customers, and the parts of your existing data that are worth reading. We deliver a written memo, not a deck. The memo is yours regardless of whether we work together after that.
One week. We write the positioning, draft the channel mix, and set out what we want to test in the first 90 days. You see it before anyone does. Nothing gets built without your read first.
Three to six weeks. Landing pages, ads, sequences, the measurement that connects them. Everything goes live in pieces, instrumented as it goes. You see real numbers within a week of launch.
Ongoing. A Monday memo summarizing what changed, what we learned, and what we're testing next. A standing 30-minute call only when we genuinely need one. We do not run quarterly business reviews unless you ask.
A standing engagement for companies spending $25K to $250K a month in paid media and willing to hand over the channel ownership. We run the accounts, write the briefs, ship the assets, send the memo.
For companies with their own marketing lead who want senior counsel rather than replacement. We sit on your weekly stand-ups, write the strategy memos, and review the work — but the team is yours.
A fixed eight-week engagement. Buyer research, positioning workshop, one written strategy document, and a 90-day testing plan. Then we step out and let your team execute.
One hour a month. You bring the questions, we bring honest answers. Often the right starting point if you're not sure yet whether you need an agency at all.